At thim, we believe that true beauty isn't about transformation. It's about empowering you to make small, thoughtful choices that collectively make a big difference in your day. We are committed to beauty that blends naturally into your life, enhancing your natural glow with thoughtful formulations and a philosophy rooted in genuine skin health.

The Name Behind the Glow

Every detail at thim is thoughtfully crafted, and our name is no exception. While it may sound familiar, the true inspiration behind the name "thim" is deeply rooted in the beauty and nuance of the Korean language, reflecting our core philosophy of captivating, natural radiance.

Our name, thim, is derived from the Korean word 띰 (thim). This beautiful noun form comes from the verb 띠다 (ttida), which carries a profound meaning: to be eye-catching, to stand out, or to possess a captivating quality.

The origin perfectly encapsulates the essence of thim beauty. We don't aim for dramatic transformations or artificial perfection. Instead, we craft products that allow your natural beauty to shine, to be truly eye-catching it its most authentic form.

Our Genesis: A Vision for Thoughtful K-Beauty

Founded in 2019 in Korea, thim was born from a vision to bring the authentic, thoughtful principles of K-Beauty to a global audience. We saw a need for skincare and makeup that not only delivered visible results, but also honoured the skin's natural balance and integrated seamlessly into a modern lifestyle. Our journey began with a commitment to meticulous research, innovative formulation, and a deep respect for the skin's natural processes.

Our Philosophy: Nurturing Beauty, Empowering Choices

Our brand is built upon a set of core values that guide everything we do.

Small Choices, Big Difference: This isn't just a motto; it's our guiding principle. We meticulously formulate products that offer gentle yet powerful efficacy, designed to be easy additions to your daily routine and delivering long-term benefits to your skin.

Natural Radiance: We champion beauty that feels authentic and effortless. Our products are crafted to enhance your glow, allowing your natural beauty to shine through, rather than masking it.

Innovation & Efficacy: Rooted in Korea's advanced skincare heritage, we combine rigorous research with the finest ingredients - from time-honoured botanicals to cutting-edge science - to create formulations that are effective and enjoyable to use.

Our Journey So Far

In August 2025, thim proudly launched in the UK, bringing our unique blend of K-Beauty philosophy and innovative products to a new community. This market holds a special place in our heart, and we are committed to growing our presence here, fostering a deeper understanding and appreciation for authentic K-Beauty.

Our Commitment & Future Vision

We are dedicated to creating products that are not only effective but also a joy to use, with a commitment to quality, safety and thoughtful ingredient sourcing. We believe in fostering a community where beauty is celebrated, knowledge is shared, and every individual feels empowered in their skincare journey.

As we continue to grow, thim remains at the forefront of K-Beauty innovation, constantly exploring new ways to nurture your natural radiance. We invite you to join us as we continue to unfold the future of beauty.